Determinants of a Firm’s Sustainable Competitive Advantages: Focused on Korean Small Enterprises

This study identifies an integrated model of a firm’s sustainable competitive advantages that helps understand how market orientation is related to organization’s advantage. An empirical test the proposed framework utilized data from 312 top management team members or project managers in Korea access and evaluate resource input levels, organizational capabilities, overall environmental contexts; it indicates technological marketing innovative capabilities mediate positive impact on advantages. The findings suggested turbulence’s moderating role weakened effect capability. Contrastingly, turbulence has not moderated influence results call internal process enhance presence turbulences industries, thus increasing advantage firms.